Since September 2012, the dance has been performed by athletes in international competitions. For example, the Jamaican cricketer Chris Gayle danced "Gangnam Style" twice during the West Indies' match against Ireland and then repeated the act again when he took a wicket during the 2012 ICC World Twenty20 match against England.
District3 and Rylan Clark, finalists of the British music competition The X Factor, lip-synced and danced to "Gangnam Style" in a promotion. On September 27, Eric Schmidt, the executive chairman of Google was reported to have danced "Gangnam Style" when he visited the company's office in Seoul. Nick Carbone from Time described it as cringe-worthy because "It's the same reason why you'd never want to see your dad planking on top of the family car". In October 2012, clothing retailers announced they are planning to sell "Gangnam Style" inspired clothing for Halloween.
Through social networks like Facebook, many small, unofficial fan-organized flash mobs have been held in universities and colleges throughout the world. The earliest flash mobs were held in Pasadena, California, and Sydney, Australia. On September 12, Times Square in Manhattan was filled with a flash mob dancing to the music of "Gangnam Style" during ABC's Good Morning America.